The Global Market for Smart Glass and Windows to 2027

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Advances in materials science and technology are leading to better buildings and transportation with improved energy efficiency and indoor conditions. A main focus is on improving windows and glass facades for enhanced comfort, privacy and sustainability. Current practices often lead to huge energy expenditures related to excessive inflow or outflow of energy which need to be balanced by energy-intensive cooling or heating.

Smart/switchable/dynamic glass or smart windows are increasingly utilized for thermal management, energy efficiency, and privacy applications that by modulating light transmittance when voltage, light, or heat is applied.

These technologies allow for the state of the glass to switch from transparent to translucent, or vice versa. This transition can occur passively or actively depending upon the device technology. There are three main types of technologies used in commercially available smart glasses:

  • chromic materials
  • liquid crystals
  • electrophoretic or suspended particle devices.

The smart glass and windows market is growing fast, and has been installed in the commercial aircraft, automobiles and corporate buildings of companies such as Google, Disney, Merck, eBay, Microsoft, Progressive, IBM, Fox News etc. Producers have raised over $1 billion in funding over the last few years and the technology is gaining wider commercial traction, driven by demands for privacy, adaptability, information, improved safety, energy savings and living comfort. Despite a rise in market adoption, cost and scalability still remain general challenges for the smart glass industry

Commercial buildings are the main current market for smart glass, but is also being increasingly adopted in residential.

Main markets covered include:

  • Construction glass.
  • Residential and retail.
  • Aerospace/aircraft windows.
  • Automotive (mirrors, sunroods, glazing).

Other markets include:

  • Sunglasses and visors.
  • Displays.

Technologies covered in this report include:

Passive smart glass

  • Thermochromic
  • Photochromic.

Active smart glass

  • Electrochromic
  • Suspended particle device (SPD)
  • Polymer dispersed liquid crystal (PDLC).

The Global Market for Smart Glass and Windows to 2027 provides comprehensive analysis the latest innovations and products in  Smart Glass and Windows, developed by large companies and start-ups.

Published September 2018 | 108 pages | 25 tables, 41 figures | Price £1000 | Table of contents

The Global Market for Smart Glass and Windows to 2027
The Global Market for Smart Glass and Windows to 2027
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The Global Market for Smart Glass and Windows to 2027
The Global Market for Smart Glass and Windows to 2027
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The Global Market for Smart Glass and Windows to 2027
The Global Market for Smart Glass and Windows to 2027
PDF download and print edition.

TABLE OF CONTENTS

1    EXECUTIVE SUMMARY…………………………………………………………. 12

  • 1.1    Market drivers………………………………………………………………………………………………………………… 13
    • 1.1.1     Mega-trends…………………………………………………………………………………………………………… 13
  • 1.2    Global market size and opportunity………………………………………………………………………………… 15
    • 1.2.1     Competitive smart glass technologies……………………………………………………………………. 16
    • 1.2.2     Total market revenues, 2015-2027………………………………………………………………………… 17
    • 1.2.3     Competitive landscape…………………………………………………………………………………………… 19
  • 1.3    Smart glass and windows revenues by markets, 2014-2027………………………………………….. 21
    • 1.3.1     Residential and commercial glazing……………………………………………………………………….. 23
    • 1.3.2     Automotive windows and glass………………………………………………………………………………. 25
  • 1.4    Smart glass and windows revenues by technology, 2014-2027……………………………………… 26
  • 1.5    Smart glass and windows revenues by region, 2014-2027…………………………………………….. 28
  • 1.6    Market and technical challenges…………………………………………………………………………………….. 31
  • 1.7    Future of smart glass……………………………………………………………………………………………………… 33
    • 1.7.1     Need for innovation………………………………………………………………………………………………… 33
    • 1.7.2     Reducing costs………………………………………………………………………………………………………. 33
    • 1.7.3     Integration with building systems/Internet of things (IoT)……………………………………….. 33
    • 1.7.4     Photovoltaic smart glass………………………………………………………………………………………… 34

2    AIMS AND OBJECTIVES OF THIS STUDY………………………………. 35

3    RESEARCH METHODOLOGY………………………………………………… 35

4    INTRODUCTION……………………………………………………………………. 36

  • 4.1    What is smart glass?………………………………………………………………………………………………………. 36
  • 4.2    Smart windows……………………………………………………………………………………………………………….. 36
  • 4.3    Types of smart glass………………………………………………………………………………………………………. 36
    • 4.3.1     Passive smart glass……………………………………………………………………………………………….. 36
    • 4.3.2     Active smart glass………………………………………………………………………………………………….. 37
  • 4.4    Nanomaterials in smart glass…………………………………………………………………………………………. 37

5    ELECTROCHROMIC SMART GLASS………………………………………. 39

  • 5.1    Technology description…………………………………………………………………………………………………… 39
    • 5.1.1     Materials………………………………………………………………………………………………………………… 40
      • 5.1.1.1       Inorganic metal oxides…………………………………………………………………………………… 41
      • 5.1.1.2       Organic EC materials…………………………………………………………………………………….. 41
      • 5.1.1.3       Nanomaterials……………………………………………………………………………………………….. 41
  • 5.2    Benefits………………………………………………………………………………………………………………………….. 42
  • 5.3    Shortcomings…………………………………………………………………………………………………………………. 42
  • 5.4    Markets…………………………………………………………………………………………………………………………… 43
    • 5.4.1     Residential and commercial windows…………………………………………………………………….. 43
    • 5.4.2     Automotive……………………………………………………………………………………………………………… 45
      • 5.4.2.1       Mirrors……………………………………………………………………………………………………………. 45
    • 5.4.3     Aerospace……………………………………………………………………………………………………………… 46
    • 5.4.4     Sunglasses and visors……………………………………………………………………………………………. 47
    • 5.4.5     Flexible displays and wearables…………………………………………………………………………….. 47
  • 5.5    Global revenues……………………………………………………………………………………………………………… 48
  • 5.6    Companies……………………………………………………………………………………………………………………… 53 (16 company profiles)

6    THERMOCHROMIC SMART GLASS……………………………………….. 62

  • 6.1    Technology description…………………………………………………………………………………………………… 62
  • 6.2    Benefits………………………………………………………………………………………………………………………….. 62
  • 6.3    Shortcomings…………………………………………………………………………………………………………………. 62
  • 6.4    Markets…………………………………………………………………………………………………………………………… 63
  • 6.5    Global revenues……………………………………………………………………………………………………………… 63
  • 6.6    Companies……………………………………………………………………………………………………………………… 68

7    SUSPENDED PARTICLE DEVICE (SPD) SMART GLASS………….. 70

  • 7.1    Technology description…………………………………………………………………………………………………… 70
  • 7.2    Benefits………………………………………………………………………………………………………………………….. 70
  • 7.3    Shortcomings…………………………………………………………………………………………………………………. 71
  • 7.4    Markets…………………………………………………………………………………………………………………………… 71
    • 7.4.1     Windows………………………………………………………………………………………………………………… 71
    • 7.4.2     Automotive……………………………………………………………………………………………………………… 72
    • 7.4.3     Aviation………………………………………………………………………………………………………………….. 73
  • 7.5    Global revenues……………………………………………………………………………………………………………… 73
  • 7.6    Companies……………………………………………………………………………………………………………………… 78 (8 company profiles)

8    POLYMER DISPERSED LIQUID CRYSTAL SMART GLASS………. 84

  • 8.1    Technology description…………………………………………………………………………………………………… 84
    • 8.1.1     Types……………………………………………………………………………………………………………………… 85
      • 8.1.1.1       Laminated Switchable PDLC Glass……………………………………………………………….. 85
      • 8.1.1.2       Self-adhesive Switchable PDLC Film…………………………………………………………….. 85
  • 8.2    Benefits………………………………………………………………………………………………………………………….. 85
  • 8.3    Shortcomings…………………………………………………………………………………………………………………. 86
  • 8.4    Markets…………………………………………………………………………………………………………………………… 86
    • 8.4.1.1       Interior glass………………………………………………………………………………………………….. 86
    • 8.4.1.2       Healthcare……………………………………………………………………………………………………… 87
    • 8.4.1.3       Projection………………………………………………………………………………………………………. 87
  • 8.5    Global revenues……………………………………………………………………………………………………………… 88
  • 8.6    Companies……………………………………………………………………………………………………………………… 92 (18 company profiles)

9    OTHER TECHNOLOGIES……………………………………………………… 103

  • 9.1    PHOTOCHROMIC SMART GLASS……………………………………………………………………………… 103
    • 9.1.1     Technology analysis…………………………………………………………………………………………….. 103
    • 9.1.2     Markets………………………………………………………………………………………………………………… 103
  • 9.2    MICRO-BLINDS……………………………………………………………………………………………………………. 103
    • 9.2.1     Technology analysis…………………………………………………………………………………………….. 103
    • 9.2.2     Benefits………………………………………………………………………………………………………………… 104
  • 9.3    ELECTROKINETIC GLASS…………………………………………………………………………………………. 104
    • 9.3.1     Technology analysis…………………………………………………………………………………………….. 104
    • 9.3.2     Companies…………………………………………………………………………………………………………… 105

10 REFERENCES…………………………………………………………………….. 107

TABLES

  • Table 1: Market drivers for smart glass………………………………………………………………………………………. 13
  • Table 2 Markets for smart glass and windows……………………………………………………………………………. 15
  • Table 3: Comparison of smart glass and windows types……………………………………………………………. 16
  • Table 4: Market structure for smart glass and windows……………………………………………………………… 20
  • Table 5 Total market revenues for smart glass 2015-2027 by market, million USD……………………. 21
  • Table 6: Technologies for smart windows in buildings………………………………………………………………… 23
  • Table 7 Smart glass and windows revenues by technology, 2015-2027, million USD………………… 26
  • Table 8 Smart glass and windows revenues by region, 2015-2027, million USD……………………….. 30
  • Table 9 Market and technical challenges for smart glass and windows, by main technology type. 32
  • Table 10: Types of passive smart glass……………………………………………………………………………………… 36
  • Table 11: Types of active smart glass………………………………………………………………………………………… 37
  • Table 12 Types of electrochromic materials and applications…………………………………………………….. 40
  • Table 13 Global revenues for electrochromic smart glass and windows 2015-2027, million USD. 48
  • Table 14 Global revenues for electrochromic smart glass and windows 2015-2027, by market, million USD…………………………………………………………………………………………………………………………… 49
  • Table 15 Global revenues for electrochromic smart glass and windows 2015-2027, by region, million USD…………………………………………………………………………………………………………………………… 50
  • Table 16 Global revenues for thermochromic smart glass and windows 2015-2027, million USD. 63
  • Table 17 Global revenues for thermochromic smart glass and windows 2015-2027, by market, million USD…………………………………………………………………………………………………………………………… 65
  • Table 18 Global revenues for thermochromic smart glass and windows 2015-2027, by region, million USD…………………………………………………………………………………………………………………………… 66
  • Table 19 Global revenues for suspended particle devices (SPD), smart glass and windows 2015-2027, million USD…………………………………………………………………………………………………………………. 73
  • Table 20 Global revenues for suspended particle devices (SPD), smart glass and windows 2015-2027, by market, millions USD……………………………………………………………………………………………… 75
  • Table 21 Global revenues for suspended particle devices (SPD), smart glass and windows 2015-2027, by region, millions USD………………………………………………………………………………………………. 77
  • Table 22 Global revenues for PDLC smart glass and windows 2015-2027, million USD……………. 88
  • Table 23 Global revenues for PDLC smart glass and windows 2015-2027, by market, million USD………………………………………………………………………………………………………………………………………………. 89
  • Table 24 Global revenues for PDLC smart glass and windows 2015-2027, by region, million USD………………………………………………………………………………………………………………………………………………. 91
  • Table 25: Cross-section of Electro Kinetic Film………………………………………………………………………… 105

FIGURES

  • Figure 1 Total market revenues for smart glass 2015-2027 million USD, conservative estimate.. 18
  • Figure 2 Total market revenues for smart glass 2015-2027 million USD, optimistic estimate…….. 19
  • Figure 3 Total market revenues for smart glass 2015-2027 by market, million USD………………….. 22
  • Figure 4: Markets for smart windows and glass 2015, %……………………………………………………………. 25
  • Figure 5: Markets for smart windows and glass 2027, %……………………………………………………………. 26
  • Figure 6 Smart glass and windows revenues by technology, 2015-2027, million USD………………. 28
  • Figure 7 Regional share of smart glass market 2015, %…………………………………………………………….. 29
  • Figure 8 Regional share of smart glass market 2027, %…………………………………………………………….. 30
  • Figure 9 Smart glass and windows revenues by region, 2015-2027, million USD………………………. 31
  • Figure 10: Nanocrystal smart glass that can switch between fully transparent, heat-blocking, and light-and-heat-blocking modes……………………………………………………………………………………………… 38
  • Figure 11 Typical setup of an electrochromic device (ECD)……………………………………………………….. 39
  • Figure 12 Electrochromic smart glass schematic……………………………………………………………………….. 40
  • Figure 13: Electrochromic smart glass……………………………………………………………………………………….. 43
  • Figure 14: Examples of electrochromic smart windows each in fully coloured (left) and bleached state (right)……………………………………………………………………………………………………………………………. 44
  • Figure 15  “Infinity” electrochromic mirror…………………………………………………………………………………… 45
  • Figure 16: Rear-view electrochromic mirrors, off (left image) and on (right image) state……………. 45
  • Figure 17 Argil electrochromic film laminated between automotive glass for sidelite applications. 46
  • Figure 18 Alteos Interactive Window Systems……………………………………………………………………………. 47
  • Figure 19 Argil electrochromic film integrated with polycarbonate lenses…………………………………… 48
  • Figure 20 Global revenues for electrochromic smart glass and windows 2015-2027, million USD. 49
  • Figure 21 Global revenues for electrochromic smart glass and windows 2015-2027, by market, million USD…………………………………………………………………………………………………………………………… 50
  • Figure 22 Global revenues for electrochromic smart glass and windows 2015-2027, by region, millions USD…………………………………………………………………………………………………………………………. 52
  • Figure 23: CoverLight by Chromogenics…………………………………………………………………………………….. 54
  • Figure 24: Thermochromic smart windows schematic………………………………………………………………… 62
  • Figure 25: Vertical insulated glass unit for a Suntuitive® thermochromic window………………………. 63
  • Figure 26 Global revenues for thermochromic smart glass and windows 2015-2027, million USD. 64
  • Figure 27 Global revenues for thermochromic smart glass and windows 2015-2027, by market, million USD…………………………………………………………………………………………………………………………… 66
  • Figure 28 Global revenues for electrochromic smart glass and windows 2015-2027, by region, million USD…………………………………………………………………………………………………………………………… 67
  • Figure 29: SPD smart windows schematic………………………………………………………………………………….. 70
  • Figure 30 SPD smart film schematic. Control the transmittance of light and glare by adjusting AC voltage to the SPD Film………………………………………………………………………………………………………… 72
  • Figure 31 Mercedes “Magic Sky” sunroof…………………………………………………………………………………… 73
  • Figure 32 Global revenues for suspended particle devices (SPD), smart glass and windows 2015-2027, million USD…………………………………………………………………………………………………………………. 74
  • Figure 33 Global revenues for suspended particle devices (SPD), smart glass and windows 2015-2027, by market, millions USD……………………………………………………………………………………………… 76
  • Figure 34 Global revenues for suspended particle devices (SPD), smart glass and windows 2015-2027, by region, million USD………………………………………………………………………………………………… 78
  • Figure 35 PDLC schematic…………………………………………………………………………………………………………. 84
  • Figure 36 Smart glass made with polymer dispersed liquid crystal (PDLC) technology……………… 87
  • Figure 37 Global revenues for PDLC smart glass and windows 2015-2027, million USD…………… 88
  • Figure 38 Global revenues for PDLC smart glass and windows 2015-2027, by market, million USD………………………………………………………………………………………………………………………………………………. 90
  • Figure 39 Global revenues for PDLC smart glass and windows 2015-2027, by region, million USD………………………………………………………………………………………………………………………………………………. 92
  • Figure 40 Bestroom Smart VU film……………………………………………………………………………………………… 94
  • Figure 41 Micro-blinds schematic……………………………………………………………………………………………… 104